If you've spent any time in cleaning business Facebook groups, LinkedIn communities, Reddit threads, or industry forums, you've probably noticed a recurring question:

“How should I price this cleaning job?”

Whether it's a new cleaning company landing its first client or an established business celebrating a major commercial contract, pricing discussions are everywhere. Business owners regularly share photos of properties, descriptions of cleaning requirements, and questions about what they should charge.

The reality is that pricing remains one of the biggest challenges in the cleaning industry.

Why pricing is so hard to get right

Every cleaning job is different. Square footage, frequency of service, labor requirements, supplies, travel time, and client expectations all impact the final price. When business owners post questions online, they're often looking for reassurance that they're charging enough to remain profitable while still staying competitive.

These conversations highlight a common challenge: many cleaning businesses still rely on guesswork, spreadsheets, or advice from other business owners when building estimates. While community support is valuable, every business has unique costs and goals. What works for one company may not work for another.

Introducing Cotiva

Cotiva is a pricing calculator and proposal generator built specifically for cleaning businesses. Developed from years of hands-on experience in the cleaning industry, Cotiva was designed to help cleaning companies simplify one of the most important parts of their business: pricing jobs accurately and presenting professional proposals to clients.

Instead of relying on guesswork, spreadsheets, or pricing suggestions from social media, Cotiva provides a structured system that helps you create estimates based on the unique needs of your business and the scope of work required.

Built by cleaners, for cleaners

What makes Cotiva different is that it wasn't created by a software company trying to understand the cleaning industry — it was built by Bluewave Cleaning Services, a company that lives the challenges cleaning business owners face every day.

From pricing small residential jobs to bidding on large commercial contracts, the team behind Cotiva knows how important it is to balance competitive pricing with healthy profit margins. That's why Cotiva was designed to be practical, easy to use, and tailored specifically to the cleaning industry's needs.